The Mathematics of Behavior

Mathematical thinking provides a clear, crisp way of defining problems. Our whole technology is based on it. What is less appreciated is that mathematical thinking can also be applied to problems in the social and behavioral sciences. This book illustrates how mathematics can be used to understand human and animal behavior, using examples in psychology, sociology, economics, ecology, and even marriage counseling.

• Application of mathematics to fields where, in one student\'s words, ‘I had no idea that mathematics could be used in this way’ • Liberal use of graphics as well as equations to illustrate points • Examples ranging from economic issues to modeling interactions between partners in a marriage

1. Introduction; 2. Applying probability theory to problems in sociology and psychology; 3. From physics to perception; 4. When systems evolve over time; 5. Non-Linear and chaotic systems; 6. Defining rationality - personal and group decision making; 7. How to evaluate evidence; 8. Multidimensional scaling surveying the geography of the mind; 9. The mathematical models behind psychological testing; 10. How to know you asked a good question; 11. The construction of complexity: how simple rules make the complex organizations; 12. Connectionism: computation connects mind and brain; 13. L’Envoi; References; Index.